I used to deflect this question by mumbling something about “not enough time” or “gee, that’s a great idea” or “because most small company blogs are boring and out of date”. That was until a friend recently told me that he and his wife are just as interested in the “who” and the “how” of a company as they are the “what”.

I was a bit stumped at first. But as he explained that most companies give an overabundance of details about their products and services (the “what”), they often share precious little about the people, the projects, and all of the day to day happenings that really tell you what a company is all about.

Now this sounded much more interesting to me than generating a bunch of traditional public relations tid bits for a blog. And, it would give me a chance to properly share the spotlight with the talented team here at CedarWorks. And, it would give me a chance to babble on about the things I like about CedarWorks without the normal limitations of copy space or marketing protocol.

So, if you have the time, energy, or interest to read future blog entries, you will get to know a lot more about the kind of company that CedarWorks is by learning about what we do each day.

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